The initial strategy was for both companies to implement some DRM control over used-game sales, but in the end only Microsoft has gone ahead with that. Sony’s other weapons, besides the 100-euro savings, come in the shape of Killzone Shadow Fall, Driveclub, an impressive Infamous: Second Son, the eagerly awaited Final Fantasy XV and Kingdom Hearts 3. Yoshida’s video, in which he explains Sony’s own game-lending strategy, got millions of hits on YouTube: “You grab it, you walk up to your friend and you give it to him.” Three simple steps, compared with the confusion generated by Microsoft’s complicated Digital Rights Management (DRM) strategy. The folks at Redmond have decided to limit and control the second-hand game market with a solution based on digital formats. That would explain why even the head of product development, Shuhei Yoshida, posted a video poking fun at Microsoft. Its finances have been suffering, and it needs to be aggressive. Sony, meanwhile, is interested in controversy. Microsoft has adopted a somewhat more serious attitude, trying to pave the road for the future The last game to prompt plenty of applause was Halo 5, which is expected to come out in 2014.
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While Sony focused on its music and movie catalogue, Microsoft paid more attention to games – titles such as Forza Motorsport 5, featuring hyper-realistic car races Project Spark, a highly detailed imaginary world where gamers can share settings and levels and Ryse, son of Rome,a “hack-and-slash” game set in Imperial Rome. The approach to the product launch was very different. And therein lies the key to declaring a final winner. Regardless of whether they shift more or less units, both companies are going to suffer until their devices become profitable through new games and other complementary products. It is worth remembering that the current consoles on the market retailed for around 600 euros when they were first released seven years ago. It will cost 399 dollars.” That’s 100 dollars cheaper than the planned retail price of the Xbox One.
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At least, that was the general feeling at the fair, judging by the euphoria among the crowd that attended the presentations of the two next-generation consoles.Īndrew House, the group CEO of Sony Computer Entertainment, got dramatic as he pulled out the PS4 and tried to project his high-pitched voice for added effect: “This is the next great console. The PlayStation 4 emerged the clear winner over the Xbox One at the entertainment expo E3 2013, which came to a close on Thursday in Los Angeles. The battle of the consoles: which will be victorious, the PS4 or the Xbox One? MICHAEL NELSON (EFE)
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